Introduction

Take charge as you transition from traditional usability to a more dynamic user experience (UX) by participating in our UX Workshop. In today's world, there is intense competition for the attention of the average person. With the overwhelming amount of information from social media, news outlets, and work, many people become desensitized.

To stand out, you need to equip yourself with research-based insights that incorporate essential motivational factors such as persuasion, emotion, and trust into your designs. This will help you create experiences that are both compelling and credible, allowing you to rise above the noise and connect with your current and potential customers.

Enroll in the PET Design Workshop to gain critical knowledge for forging strong emotional connections with your customers. This will empower you to effectively convert and retain them, ultimately driving you toward achieving your business goals.

Workshop Objectives

• Applying Persuasion and Emotion: Participants learn to create persuasive designs that motivate user decisions.
• Integrating PET into Design Processes: The training focuses on incorporating PET requirements into data gathering, interaction design, and user personas to understand motivations.
• Evaluating for PET: Participants assess interfaces using PET Design markers to measure elements of persuasion, emotion, and trust.
• Developing Persuasive Flows: The goal is to design effective persuasion flows that guide users based on their motivations and obstacles.
• Validating Impact: Emphasis is placed on validating the emotional and persuasive impact of designs through research and user testing.
• Building Deeper User Relationships: The training fosters user loyalty by creating impactful experiences that promote commitment.
• • Mastering PET Concepts: Participants explore the interplay between Persuasion, Emotion, and Trust to influence user behavior and achieve business goals.

Who Should Attend

Professionals who want to apply scientific UX research to their daily work and create impactful customer experiences

• Usability / UX / UI practitioners
• Digital marketing professionals
• Website and app developers
• Interaction designers
• Information architects
• Graphic or visual artists
• Content writers

Planned Program

Day 1: Understanding Consumer Psychology

• PET-Related Data Gathering: Participants will learn how to collect and analyze data relevant to Persuasion, Emotion, and Trust (PET) in consumer behavior.
• Identifying Consumer Drives and Blocks: This session focuses on recognizing the motivations that drive consumer decisions as well as obstacles that may hinder their choices.
• Persuasion Strategy: Attendees will explore effective strategies for influencing consumer behavior through persuasive design.

Day 2: Tools and Evaluation Techniques

• Core Methods & Tools for Persuasive and Emotional Design: This session covers essential methods and tools utilized in creating designs that resonate emotionally and persuade effectively.
• Evaluating Sites for Persuasion, Emotion, and Trust: Participants will learn how to assess websites for their ability to engage users through persuasion and convey trustworthiness.
• Using PET Design Markers in Design: The final session will focus on incorporating PET design markers into practical design applications to enhance user experience.

Day 3: Establishing a Robust User Experience (UX) Practice

• Identifying the benefits of a mature UX operation.
• Evaluating your organization’s current maturity level and recommending essential next steps for improvement.
• Outlining key strategies for significant transformation and the complementary roles of both an external executive advisor and an internal advocate.
• Understanding the necessary changes in your operations to align with a mature process.
• Addressing key challenges in the transition.

Training Approach

This training is delivered by our experienced trainer who is an expert in his respective fields. The instruction includes a combination of practical activities, presentations, group work, and case studies. Participants will also receive training notes and additional reference materials.